Business identity
Name, URL, phone and accurate type
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Free LocalBusiness Schema Generator for JSON-LD
Generate clean LocalBusiness structured data from real business information — without fake ratings, coordinates or review data.
Common subtypesService areasCopy ready
Location details
Real address when appropriate
Service areas
Markets the business genuinely serves
Opening hours
Current public business hours
LocalBusiness structured data
Help search engines understand the real business clearly.
The useful goal is consistency between structured data, the visible page, the Google Business Profile and the real-world business.
Use the right type
Choose the most specific accurate subtype, or use LocalBusiness.
Keep NAP accurate
Name, address and phone should match the real business information.
Avoid invented data
Do not create fake reviews, ratings, coordinates or addresses.
Validate after publishing
Test the final live page and keep the markup updated when business details change.
FAQ
LocalBusiness Schema FAQ
What is LocalBusiness schema?+
LocalBusiness schema is structured data that helps search engines understand key facts about a real local business, such as its name, website, phone, address, service area, and business type.
Does LocalBusiness schema improve rankings by itself?+
No. Structured data can improve how clearly search engines understand a page, but it does not create local rankings on its own. The business still needs strong relevance, trust, website quality, reviews, links, and accurate business information.
Which LocalBusiness schema type should I choose?+
Use the most specific supported type that accurately describes the business. If none fits well, use LocalBusiness instead of forcing an unrelated subtype.
Should service-area businesses include a fake address?+
No. Only include a street address when it is real and appropriate for the business. Service-area businesses can describe legitimate areas served without inventing a location.
Where should I add the generated JSON-LD?+
Add the script to the page that genuinely represents the business or location, usually in the HTML head or body. Keep the structured data consistent with information visible on the page.